High-Risk Merchant Account: What it is & How it works?
Having an online business that comes in the “high-risk” category, you may work hard in finding the right high-risk merchant account. But who specifies if a business is high-risk? And what facets specify the risk? In this blog, we’ll assist you to understand all this and more, and you can be ready to choose the right payment services provider for your business requirements.
What do you understand
by a High-risk Merchant
Account?
Businesses that are labeled as high-risk will require a high-risk
merchant account to receive debit and credit
card payments. A high-risk business has a more prominent possibility of
chargebacks or fraud and some other aspects also.
However, there is no major authority or framework in the payments
industry that specifies the risk factors evaluated by a business. Rather, every
bank and every payment processor has its own set of criteria.
Some payment solution providers may express clearly that they don’t
cater to some specific industries. Others will generally strive for detailed
information about a business to authenticate the risk that relies upon their
application may be approved or declined. Eventually, it all burns down to a
payment processor’s internal criteria and perspective toward risk management.
What Factors Decide
If a Merchant Is High-risk?
Businesses from some specific industries that naturally involve higher
risks may be automatically marked as high-risk businesses. Here are various
examples of high-risk industries:
- CBD
(Cannabidiol), e-cigarettes, and vape
- Stun
guns and tasers
- Credit
repair
- Multilevel
Marketing (MLM)
- Adult
products/services
- Pawnshops
- Supplements
and nutraceuticals
- Tech
support
- Search
Engine Optimization (SEO) services
Excluding this, various aspects could lead to labeling a business as
high-risk.
- Most
payment processors could mark you as high-risk if you are a newcomer and
have never processed a single payment before.
- Poor
credit records or low credit scores for insolvency on loans, etc. are
other specific factors. If a processor has kept you on the Match List,
that can also increase your perception of risk.
- The
same implies to businesses that have suspicious products or run a business
on a greased legal pitch.
- Businesses
that extremely depend on international sales may also have high-risk
issues. This is due to the appropriate unpredictable financial dynamics
abroad.
- Industries
that are favorably restricted by legislation or governments are also
marked as high-risk.
How Do High-risk
Accounts vary from Standard Accounts?
Being classified as a high-risk
business may appear to be fairly daunting. A payment processor may simply
refuse your application. However, a payment processor may opt for compensating
your inherent business risk by executing some measures.
There are various ways in which a payment processing company may reduce
its risk. There are also the main distinctions between high-risk and standard
merchant accounts.
Lengthier application process. If you are applying for a high-risk merchant account, a merchant service
provider may ask for precise information to observe your risk profile or
research past patterns of your economy. Generally, payment processing companies
will analyze your business’s processing history, partnerships, and even your
credit score.
Higher payment processing fees. For standard businesses, payment processing fees maybe 0.3% over the
rate of interchange. However, for a high-risk merchant account, this may be up
to 1.5% added to the interchange rate. Whereas interchange fees may differ from
business to business, generally, higher risk will sustain higher fees.
Higher chargeback fees. When businesses require to process refunds, they must pay chargeback
fees to their payment processor. For businesses that have a high chargeback
ratio, these charges may be more elevated to compensate for the risks of absurd
chargebacks. These rates may range anywhere between $25 to $98 each. Businesses
with high chargeback ratios such as clothing brands could consequently deem the
heat.
Volume caps in credit card processing.
Some credit card processors may simply stop you from processing any more
transactions if your sales volume surpasses a specific limit. Processors assume
that risks may be augmented when trading with elevated volumes.
Cash reserve requirements
Most payment service providers might
even evade a specific amount of cash for a business. They may handle the points
of this reserve in several ways:
- Rolling
reserve. A high-risk payment processor keeps aside a
ratio of every transaction that you process. This could be as much as 10%.
For example, if you have a six-month rolling contract, you get the credit
from January to July.
- Capped
reserve. The processor retains a specific ratio of
each transaction until the cash reserve goes to a preset stage. At this
point, the per-transaction assistance will stop but the reserve will stay.
- Upfront
reserve. A high-risk payment processor accepts a fixed
amount from the merchant upfront. Sometimes, the processor may even hold
all transactions until the merchant delivers the stated amount.
Opt for a right High-risk Merchant Services Provider
As a high-risk merchant, you can find standard pricing information for
high-risk merchant accounts on a provider’s website or other public venues.
Rather, you might be required to organize meetings or personal consultations
with their brokers to put forth your case.
You can start by documenting some payment processors that are likely to
serve your industry. When you have some options with you, you must look at what
each one carries to the table. Pursue clarifications on the following:
- What
kind of knowledge do they have operating with businesses in your industry?
- How
long does it take them to settle funds?
- Do
they have a reserve requirement?
- Excluding
credit and debit cards, do they sustain eChecks and ACH payments?
- Will
they assess an earlier termination fee in case you turn to another
provider in the future?
- What
kind of equipment (POS machine, virtual terminal, etc.) you will get?
- How
strong and available is their customer service?
How to apply for a high-risk merchant account?
For a high-risk merchant account, you will have to fill out an
application online. Moreover, to receive card payments you also have to search
for a dedicated high-risk payment processor.
The procedure of applying for a high-risk merchant account is quick and
easy. For example, if you select Amald as your payment partner, we will help
you find a bank that fulfills your business requirements. When your business is
authorized by the acquiring bank, you can begin processing payments online or
via mobile.
You should prepare these documents before applying for a high-risk
merchant account:
- Incorporation
certificate
- Partners
certificate
- copy
of your ID and utility bill of all the local directors and shareholders
having more than 15%
- Last
six months' processing history (total volume, no. of transactions,
chargeback percentage)
- the
license number of your company and the name of the organization that
administered the license.
Final Words
As it is completely clear from the above discussion, some businesses
follow intrinsic risk factors. The meaning of “high risk” differs from one
merchant and one payment processor to the next. Essentially, there are various
payment processors whose entrance is easy but merchants operate businesses at
the risk of being shut down at any time.
By opting for a payment processor like Amald, you can be relaxed that
there won’t be any unfortunate business stuck surprises later on.
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